CAMBRIDGE, Mass., & SAN MATEO, Calif., April 18, 2019 -- Litmus, a leader in email marketing and analytics, today announced the appointment of a new board member and several executive hires spanning marketing, sales, product development, and data privacy/security. The new executives, who have joined the company over the last several months, bring industry and domain expertise that will help strengthen Litmus’s market leadership, extend the company’s product offerings, and grow its global user base.
“Email continues to be the strongest marketing channel with unmatched ROI, typically 42-1,” said Erik Nierenberg, Litmus CEO. “Companies of all sizes are investing more in core applications like Litmus that make these email programs deliver most effectively for the bottom line. In the last 18 months, we’ve been focused on releasing enterprise workflow integrations with Oracle, Salesforce Marketing Cloud, Marketo, Slack, and Asana along with building deeper engagement analytics, advanced spam testing, and Litmus Proof which enables improved collaboration and productivity across the entire email creation lifecycle. As we advance the product to meet the needs of this growing market, we’re taking every opportunity to expand the breadth and depth of the expertise on our team.”
Stacey Epstein, the newest board member at Litmus, has extensive experience in fueling growth and building companies from stealth startups to brand name, global technology organizations. Currently, Epstein is president of Zinc, which was recently acquired by ServiceMax.
Prior to Zinc, Epstein was CMO at ServiceMax where she helped drive five consecutive years of triple-digit growth. Prior to that, she was head of global marketing at SuccessFactors, which was acquired by SAP for $3.4 billion in 2012. Prior to SuccessFactors, she held leadership roles at Oracle, Clarify, and ServiceSource.
“Email marketing is a $40 billion market where Litmus remains a clear leader at providing value and insights to businesses of all sizes, including many of the world’s leading brands,” said Epstein, Litmus board member. “The Litmus platform is a must-have for email marketers, and I look forward to working with the team as they continue their rapid growth and creating value for their customers.”
As Litmus continues to grow its operations and global customer base, it has also added team members from Box, Atlassian, Logmein, Oracle, Hubspot, Gilt Groupe and Hotels.com. The team, which has grown by 50 percent over the past 18 months, brings a mix of experience across SaaS, email marketing, analytics, user success, and enterprise sales.
Litmus provides a powerful platform for email creation, testing, analytics, and collaboration, empowering marketing teams to confidently deliver increased subscriber engagement and campaign ROI while ensuring brand consistency. Backed by Spectrum Equity, Litmus is used by major global brands across every industry that trust its Email Creative Platform to make their email better, including nine of the top 10 ecommerce brands, seven of the top 10 technology companies, and 23 of the top 25 U.S. advertising agencies. Learn more about Litmus at litmus.com, subscribe to the Litmus blog, or follow us on Twitter.