Litmus Live brings the smartest email professionals in the world together for workshops, talks & networking

Design · Code · Strategy · Planning · Workflow · Analytics

September 21 - 22, 2017

Park Central Hotel
San francisco illustration

Real-world advice and practical tips

Free from product pitches and meaningless hype, Litmus Live is all about content: teaching designers, developers, marketers, and strategists how to create emails that look great, perform well, and engage audiences.

With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!

Get tickets

Highlights from 2016

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80

speakers

Icon attendees
1,300

attendees

Stephanie mckay
Stephanie McKay
Senior Graphic Designer, DIA

“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”

Eric lepetit
Interactive Email from Design to Deployment: A Brand Perspective
Eric Lepetit, Nest
Brenton anderson
Brenton Anderson
Email Dev, Southwest Airlines

“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”

Vicky ge
Hey, Listen! Identifying, Measuring, and Using Implicit and Explicit Customer Signals
Vicky Ge, Amazon
Kayla beck
Kayla Beck
Marketing Manager, Southwest Airlines

“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”

Ivana simovic
What Do You Mean They Don’t Like Spam?! Getting Off a Blacklist
Ivana Simovic, Demac Media
Chris francis
Chris Francis
Marketing Manager, Roche Diagnostics

“Really impressed. Best industry conference I have attended. Really practical take aways.”

Logan baird
Email that Just Works: Must-Know Tactics Every Developer on a Deadline Should Know
Logan Baird, Emma

Past Speakers

We're in the process of curating an amazing group of speakers, so check back soon! Here's a list of just some of the talented email lovers that have spoken at Litmus Live in the past.

Vicky ge
Vicky Ge Twitter
Amazon
Eric lepetit
Eric Lepetit Twitter
Nest
Kristen craft
Kristen Craft Twitter
Wistia
Brian dellaterra
Brian Dellaterra Twitter
Constant Contact
Mark robbins
Mark Robbins Twitter
Rebelmail
Ros hodgekiss
Ros Hodgekiss Twitter
Campaign Monitor
Emma goodman
Emma Goodman
TripAdvisor
Fabio carneiro
Fabio Carneiro Twitter
MailChimp
Andi mignolo
Andi Mignolo Twitter
Movable Ink
Logan baird
Logan Baird Twitter
Emma
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Download our customizable guide to justify the cost of your trip and get approval to attend to Litmus Live.

Agenda

The San Francisco conference features a half day of single-track general sessions followed by a full day of marketing and development breakout sessions, community and speaker networking opportunities, and more. Three optional pre-conference workshops are also available for an additional cost. Check back often—we'll be updating the schedule as plans for the conference fall into place.

September 21st

Morning Workshops

* Requires purchase of workshop pass(es) to attend.
8:00–12:00

Advanced Responsive Email and Layouts | ALMOST SOLD OUT

Kevin Mandeville Product Manager at Litmus

If you know your way around basic HTML emails, simple media queries, and common email rendering quirks, but are confused by how to tackle the rendering challenges that come with advanced layout and responsive design concepts, this workshop is for you.

We'll review the state of responsive email and cover advanced layout and structural techniques. You'll learn the pros and cons to each approach from development and testing time to maintainability as well as the hacks at your disposal to tackle each technique.

The following layout and structure techniques will be covered:

  • Hybrid/spongy technique
  • Display table method
  • Three table-cell technique
  • Drop calc method
  • Fab four technique
  • Mobile-first adaptive method

You'll walk away with a mastery of advanced layout methods along with the knowledge of how to decide which layout techniques works best for you

This is a hands-on workshop where you'll be live coding. Be prepared to bring a laptop and get your hands dirty with hacks!


Troubleshooting Email Like a Pro

Jason Rodriguez, Product Manager at Litmus

Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design. Together, we’ll discuss why email clients do what they do and fixes for almost every problem you’ll encounter in email design today. We’ll also take time to look at your own campaigns and work through solutions to improve your next send. Each attendee will be eligible to submit a campaign for inclusion.

What we’ll cover:

  • How email clients render campaigns
  • Common bugs in popular email clients
  • Solutions for challenging rendering problems
  • Troubleshooting techniques
  • Plus, personalized troubleshooting of your submitted emails

Leave with a strong understanding of how different email clients affect your emails, the bugs they introduce, and techniques for combatting any problems you may encounter when designing and developing HTML email campaigns.

This workshop is perfect for beginner to intermediate email designers and marketers looking to build and send more reliable and effective email campaigns.

This is a hands-on workshop. Be prepared to bring a laptop and get your hands dirty!


Targeted Emails & Lifecycle Messaging Strategies

Chad White, Research Director at Litmus

One-size-fits-all broadcast emails are becoming gradually less effective. Subscribers expect more. They expect brands to routinely fulfill at least one facet of the paradigm of “delivering the right message to the right person at the right time.”

In this workshop, you’ll:

  • Learn about different methods for creating targeted email messages
  • Understand the subscriber lifecycle
  • Find out about the latest trends in automated emails
  • Audit your triggered email program and identify new emails to add
  • Uncover opportunities to “review and improve” emails you thought were “set it and forget it”
  • See dozens of real-world examples to inspire your own emails

This workshop is perfect for beginner to intermediate email marketers, as well as designers and coders looking to broaden their understanding of personalization and triggered messaging.

September 21st

Conference Day 1: General Sessions

1:00-1:10

Welcome + Opening Remarks

1:10-1:40

Overcoming Impostor Syndrome

Kathryn Grayson Nanz, G3 Communications

I don't know about you, but I'm very familiar with the feeling that I'm just sitting at my keyboard "faking it 'til I make it." But let me tell you a secret: We're all just making it up as we go...and that's the best part of our job! Impostor Syndrome holds us back and tells us that we don't deserve to be here, but it's wrong. We're gonna name, recognize, and take steps to overcome Impostor Syndrome—because when we push past that uncomfortable feeling and force ourselves into uncharted territory, that's where the good stuff happens.

1:40-2:10

Design and Data

Alex Kelly, MailChimp
2:10-2:30

Break

2:30-3:15

Live Optimization Session

Justine Jordan & Erin King, Litmus

Submit your emails for review, soliciting tips from the audience and our speakers. You'll get plenty of A/B testing suggestions, quick wins, optimization tips, and other advice to take back to the office. It promises to be fun, fast-paced and full of insight!

3:20-3:50

Deliverability Myth Busting

Len Shneyder, SendGrid
3:50-4:20

General Session

Stay tuned for session information.
4:20-4:30

Break

4:30-5:15

Designing for Emotion in Email

Kevin Mandeville, Litmus
5:30–8:00

Party

September 22nd

Conference Day 2: Breakout Sessions

8:00–9:00

Breakfast

9:00–5:00

Sessions coming soon

Choose between two tracks of content on Day 2. You can switch at any time, and all sessions will be recorded. Sessions in the marketing track will focus on incremental design testing, personalization, behavioral-based messaging, and more.


Sessions coming soon

Choose between two tracks of content on Day 2. You can switch at any time, and all sessions will be recorded. Sessions in the design & development track will focus on data-driven email development, tips for streamlining email development processes, accessibility in email, and more.

Conference venue & accommodations

The Park Central Hotel San Francisco serves as both the conference venue and hotel for attendees.

San francisco venue

Location

Park Central Hotel San Francisco
50 3rd St
San Francisco, CA 94103
Phone: (415) 616-6500

In the heart of the city is Park Central San Francisco, a newly re-imagined hotel that blends an exceptional setting with superlative service. Located amid the vibrancy that defines the South of Market district, the central, four-star property is a short stroll to everything that makes San Francisco so beloved.

More venue info
San francisco hotel

Where to stay

Park Central Hotel San Francisco
50 3rd St
San Francisco, CA 94103
Phone: (415) 616-6500

The Park Central Hotel, San Francisco Hotel is offering attendees rooms at the reduced rate of $269 plus tax per night. Rooms are limited and you must book by September 5th, based on availability.

Book your stay

Frequently asked questions

More questions? Send a note to conference@litmus.com. We’re happy to help!

What does the ticket price include?

A regular session pass includes access to sessions on Thursday afternoon and Friday; breakfast, lunch, and plenty of coffee and snacks each day; plus admission to the evening event.

Workshop passes also includes lunch on Thursday, and the workshop you selected.

Are workshops included with my ticket?

No. Workshops are available as a package purchase with a regular session ticket.

Can I just attend a workshop?

No. Workshops are only available as part of regular conference registration.

Do you have free/discounted/non-profit tickets?

A small number tickets are available through Patron giveaways—more details will be available on the Litmus blog.

Will sessions be recorded or available for live stream?

Most sessions at the San Francisco event will be recorded, and attendees will receive session recordings after the event. Workshops are not recorded. There are no plans to live stream the San Francisco event, however some sessions from Boston may be available for live stream. Keep checking back for more information.

Are there other cities and dates?

We’ll be in Boston from August 2nd - 4th and in London from August 29th - 30th. The agendas and speakers are different, though!

What is the conference agenda?

The San Francisco conference features a half day of single-track general sessions followed by a full day of marketing and development breakout sessions, community and speaker networking opportunities, and more. Three optional pre-conference workshops are also available for an additional cost.

Thursday, September 21st—Optional Workshops: Three optional workshops are available. All workshops will take place from 8am-12pm, and include lunch.

Thursday, September 21st—General Sessions: The conference kicks off at 1pm with a single track of general sessions which will run until approximately 5pm.

Friday, September 22nd—Conference Day 2: Breakfast begins at 8am and the conference kicks off at 9am with two tracks of breakout sessions, which will run until approximately 5pm.

Sessions are generally 30 minutes long, and will cover a variety of topics on email marketing and email development. Attendees can attend sessions across both tracks and can switch tracks at any time. All sessions are recorded and distributed to attendees after the event. Not sure what to expect? Take a look at last year's agenda.

More questions?

You’re a curious bunch! Send a note to conference@litmus.com. We’re happy to help!

City-by-City Comparison

Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.

Boston illustration

Boston

London illustration

London

San francisco illustration

San Francisco

Event Date August 2 - 4, 2017 August 29 - 30, 2017 September 21 - 22, 2017
Event Venue Westin Boston Waterfront etc.venues 155 Bishopsgate Park Central Hotel
Number of Workshops 4 3 3
Tracks of Content 3 2 2
Days of Content 2 1.5 1.5
Number of Attendees 600 300 300

Get Tickets

Get your Litmus Live ticket before they sell out. Questions? Email conference@litmus.com.