Litmus’ Engineering team, like the rest of our company, has grown a lot over the past couple of years. That growth combined with the fact that most Engineering team members work remotely means that we have to create opportunities to get to know each other and to work side-by-side whenever we can. That’s why in 2018, Litmus’ Engineering team decided to hold its first annual Engineering Retreat Week in Portsmouth, New Hampshire!
The retreat week was one part hackathon, one part team identity building, and one part time to socialize. Here’s what we learned.
Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years in the email business, we’ve seen every copywriting fail: typos, “blah” writing, “meh” calls to action, and other misfires that turn email potential into missed opportunity. Here are the 5 biggest copywriting fails that you should avoid.
How has the Email Client Market Share changed in 2018? Here’s what the first six months’ worth of Email Analytics data—that’s insights from more than 6 billion email opens tracked with Litmus Email Analytics—teach us about the email marketing landscape.
We’ve asked about your biggest email mistakes before, and because we’ve learned so much from your stories, we’re revisiting the topic for our latest Community Contest. We want to hear about your biggest email fails and how you’re preventing them from happening again.
We know that switching back and forth between tools can be a hassle, so we’re working hard to help you integrate Litmus with the email tools you use most. Today, we’ve got exciting news for everyone who uses Salesforce Marketing Cloud to develop and deploy marketing campaigns. With our brand new integration, you can now access Litmus right within Email Studio, Salesforce Marketing Cloud’s email marketing solution, to view real-time previews of your emails in 70+ popular email clients and devices—all without ever leaving Salesforce Marketing Cloud.
Email marketing campaigns can be felt in the short-term—as well as cumulatively over the long-term as part of your overall email program. Our Holistic Email Metrics Matrix helps you see the short- and long-term impacts of your campaigns on your business, on your subscribers, and on inbox providers.
Here at Litmus, we maintain the highest levels of confidentiality, privacy, and security for our customers’ data. We dedicate time, money, and resources to safeguard Litmus and our customers from data loss and theft. That is why we’re excited to introduce the brand-new Enterprise Security features in the Litmus Creative Platform that will help you better protect your account and your data, and fulfill even your most unique security requirements.
Following on the heels of GDPR and in the wake of the Facebook-Cambridge Analytica scandal, the California Consumer Privacy Act (CCPA) will significantly strengthen privacy in the U.S. when it goes into effect on Jan. 1, 2020. The law affects all large companies that market to Californians or have data about consumers in California.
Testing is one of your fastest routes to achieve #NoFailMail. But, every day, we see emails in our inboxes with fails that are so obvious, it’s clear nobody took a second look before hitting “send.” Here are five email fails that we see too often—and hands-on advice for how to avoid them.