We talk to people about email testing day in and day out. The good, bad, ugly, and sometimes frustrating. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect. However, we found that even among brands that care a lot about email quality, some only test their emails infrequently. And when we dig into the why, there are a few myths that we hear over and over again.
Do you want to create the perfect email experience with every send, in every inbox? Then don’t fall for these myths.
In this episode of Delivering, host Jason Rodriguez sits down with The Paciello Group‘s Larry L. Lewis, Jr. to chat about the importance of digital accessibility, why every business should invest in accessibility, and how it feels to use email with a screen reader.
We know that manually getting your code into Litmus can open up the opportunity for mistakes, so we’re set on a mission to integrate more seamlessly with tools your team relies on the most. Today, we’re excited to introduce our newest addition to Litmus’ suite of integrations: Direct connections to your favorite cloud storage tools—Google Drive, Dropbox, and OneDrive.
It’s not only the code behind emails that affects accessibility—a lot of the time, revisiting email copy can greatly improve the experience for subscribers. Ensuring your copy is readable and easy to understand goes a long way in making your campaigns more accessible. With these five easy tricks, you can make it happen. Here’s how.
We’re excited to share that Litmus released an update and now comes with new features and enhancements that help you streamline your email production process and expand your testing to ensure that your campaigns are nothing but perfect for everyone. Here’s what’s new.
Accessibility matters and marketers know it. Email accessibility has been voted one of the hottest email design trends of 2019, so it’s no surprise that for the majority of brands email accessibility is now a priority. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive.
It’s our goal to help marketers like you create emails that look great and perform on every device and for every subscriber. And starting today, optimizing your emails for accessibility is getting a whole lot easier. Introducing Accessibility Checks in Litmus Checklist.
What’s the most popular email client? We analyzed more than 10 billion email opens to find out.
In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns.
Creating an email program is a lot like adding a set of stairs to a building. Stairs are standard for multi-level buildings—much like an email program is standard for a marketing campaign. But while stairs work, you might have to go a step further. You might need to add ramps for individuals in wheelchairs, or carrying rolling luggage. Maybe you have a building where an elevator makes the most sense in addition to a stairwell. Sometimes, escalators make the most sense. It’s the same way for email—you’re building an email program with many different kinds of subscribers and you simply need to think past your basic “stairs.”
How can we create emails that are easy to read for everyone? An important step is giving subscribers the autonomy to configure their own inbox experience to their needs.
There are built-in solutions in most operating systems to adjust the text size and contrast, but most don’t work well inside the inbox. So as email marketers, we have to take the matter into our own hands.
Email developer Paul Airy shares how an Accessibility Switcher™ lets your subscribers increase the font size or change the color contrast of your email, making it more accessible to a wider audience.
When we talk to Litmus customers (even the ones that have been using Litmus Builder for a while) there are a few features that can take your workflow to the next level—but not everyone knows about them.
If you call yourself a Builder pro, here are the 5 power user hacks you must know about.